About The Survey

EVIDENCE-BASED INSIGHTS INTO THE HOPES, FEARS AND ASPIRATIONS OF ARAB YOUTH.

3,300

Face-to-face interviews conducted

18-24

Age group of Arab youth surveyed

15

Arab States & Territories

50/50

Sample split: Male / Female

Why WeDo This?

We conduct this survey every year to provide evidence-based insights, offering governments, the private sector and civil society institutions critical information and analysis to inform their decision-making and policies. At ASDA’A BCW, not only do we recognise the Arab youth’s importance as the Middle East’s largest demographic, we also value their role as custodians of the future.

Now in its 11th edition, the annual ASDA’A BCW Arab Youth Survey is one of the most important pieces of research produced in the Middle East and offers unique insight into the attitudes and aspirations of the region’s biggest demographic.

With 65 per cent of the Arab population under the age of 30, providing public and private sector organisations with data and analysis to inform their decision-making and policy creation is an important contribution to civil discourse across the region.

The survey is the largest of its kind of the region’s youth and covers five of the Gulf Cooperation Council states (Bahrain, Kuwait, Oman, Saudi Arabia and the UAE), North Africa (Algeria, Egypt, Libya, Morocco, and Tunisia), the Levant (Iraq, Jordan, Lebanon and Palestine*) and Yemen. The 2019 sample does not include Syria or Qatar.

2019 Survey Methodology

The 11th Annual ASDA’A BCW Arab Youth Survey 2019 was conducted by international polling firm PSB to explore attitudes among Arab youth in 15 countries and territories in the Middle East and North Africa. PSB conducted 3,300 face-to-face interviews from January 6 to 29, 2019 with Arab men and women in the age group of 18 to 24. The interviews were completed in Arabic and English.

The aim of this annual survey is to present evidence-based insights into the attitudes of Arab youth, providing public and private sector organisations with data and analysis to inform decision-making and policy formation.

The survey is the largest of its kind of the region’s largest demographic, and covers five of the Gulf Cooperation Council states (Bahrain, Kuwait, Oman, Saudi Arabia and the UAE), North Africa (Algeria, Egypt, Libya, Morocco, and Tunisia), the Levant (Iraq, Jordan, Lebanon and the Palestinian Territories) and Yemen. The survey did not include Syria due to the civil unrest in the country.

Participants were interviewed in-depth about subjects ranging from the political to the personal. Topics explored included the concerns and aspirations of Arab youth, their views on the economy, international relations, their online shopping habits and their preferred media channels.

Respondents, exclusively nationals of each of the surveyed countries, were selected to provide an accurate reflection of each nation’s geographic and socio-economic make-up. The gender split of the survey is 50:50 male to female. The margin of error of the survey is +/-1.65 per cent.

There were 200 respondents for each country represented in the survey, except for the UAE, Saudi Arabia and Egypt with 300 respondents each, and Iraq with 250 and the Palestinian Territories with 150. The geographic location of respondents was also taken into account by PSB when developing the fieldwork methodology – with, for example, 40 per cent of UAE respondents in Abu Dhabi, 40 per cent in Dubai and 20 per cent in Sharjah.

Saudi respondents were drawn from three of the country’s main cities; Riyadh, Jeddah and Dammam; youth in the Palestinian Territories from the West Bank and Gaza; Oman’s youth from Muscat and Batinah; Lebanese youth from Beirut, Saida, and Tripoli; Tunisian youth from Tunis, Sfax and Soussa; Iraqi youth from Baghdad, Irbil and Basrah; Egyptian youth from Cairo, Alexandria and Mansoura, and so on across each country. In previous years, 25 per cent of the Libya interviews were conducted in Misrata, 25 per cent in Benghazi and 50 per cent in Tripoli. Due to growing instability in Misrata during the fieldwork period, interviews were conducted exclusively in Tripoli and Benghazi. The 2019 sample does not include Syria or Qatar.

PSB

PSB is a global custom research and analytics consultancy that creates human insights that inspire people and businesses to make informed decisions with confidence. Through a deep understanding of PEOPLE x SCIENCE x BUSINESS, we deliver exponential impact through meaningful insights. PSB brings together the lessons from the campaign trail and the boardroom along with a competitive mindset that is focused on results. Rooted in the science of public opinion and advanced analytics, PSB provides strategic guidance for blue-chip corporate, technology, healthcare, financial, entertainment and government/public sector clients across more than 100 countries. PSB is a member of the BCW Group of companies, which is a part of WPP (NYSE:WPP), the world leader in communications services. For more information, visit www.psbresearch.com

15 Arab States &
Territories

The largest survey into the region’s most important demographic, covering 15 states and territories across the Middle East

bahrain

Population (mn) – 1.64
GDP (US$Bn PPP) – 75.18
Contribution of oil to GDP(%) - 18.4
Youth (15 to 24 years) unemployment (% of total labour force) – 5.7
Internet users (mn) & Penetration 2019 - 1.54 (96%)
Active social media users (mn) & Penetration 2019 - 1.3 (81%)
Mobile subscriptions in (mn) & Penetration 2019 – 2.63 (164%)
Mobile social media users & Penetration 2019 (mn) - 1.10 (69%)

Bahrain
Kuwait

Population (mn) – 4.25
GDP (US$Bn PPP) – 340.1
Contribution of oil to GDP(%) - 45 to 50
Youth (15 to 24 years) unemployment (% of total labour force) – 14.7
Internet users (mn) & Penetration 2019 - 4.14 (98%)
Active social media users (mn) & Penetration 2019 - 3.9 (92%)
Mobile subscriptions in (mn) & Penetration 2019 – 7.1 (168%)
Mobile social media users & Penetration 2019 (mn) - 3.1 (73%)

Kuwait
Oman

Population (mn) – 5
GDP (US$Bn PPP) – 208.8
Contribution of oil to GDP(%) - 37
Youth (15 to 24 years) unemployment (% of total labour force) – 8.4
Internet users (mn) & Penetration 2019 - 3.78 (76%)
Active social media users (mn) & Penetration 2019 - 2.5 (50%)
Mobile subscriptions in (mn) & Penetration 2019 – 6.66 (135%)
Mobile social media users & Penetration 2019 (mn) - 1.9 (39%)

Oman
Saudi Arabia

Population (mn) – 34.14
GDP (US$Bn PPP) – 1,914.6
Contribution of oil to GDP(%) - 44
Youth (15 to 24 years) unemployment (% of total labour force) – 25.1
Internet users (mn) & Penetration 2019 - 30.26 (88%)
Active social media users (mn) & Penetration 2019 - 23 (67%)
Mobile subscriptions in (mn) & Penetration 2019 – 43.8 (129%)
Mobile social media users & Penetration 2019 (mn) - 16 (47%)

Saudi Arabia
United Arab Emirates

Population (mn) – 9.68
GDP (US$Bn PPP) – 768.32
Contribution of oil to GDP(%) - 25.9
Youth (15 to 24 years) unemployment (% of total labour force) – 5.0
Internet users (mn) & Penetration 2019 - 9.52 (99%)
Active social media users (mn) & Penetration 2019 - 9.52 (99%)
Mobile subscriptions in (mn) & Penetration 2019 – 19.23 (200%)
Mobile social media users & Penetration 2019 (mn) - 8.8 (92%)

United Arab Emirates
IRAQ

Population (mn) – 40.41
GDP (US$Bn PPP) – 719.97
Contribution of oil to GDP(%) - 65
Youth (15 to 24 years) unemployment (% of total labour force) – 16.9
Internet users (mn) & Penetration 2019 - 19.68 (48%)
Active social media users (mn) & Penetration 2019 - 19 (47%)
Mobile subscriptions in (mn) & Penetration 2019 – 38.22 (96%)
Mobile social media users & Penetration 2019 (mn) - 18 (45%)

IRAQ
Jordan

Population (mn) – 10.1
GDP (US$Bn PPP) – 97.6
Contribution of oil to GDP(%) - NA
Youth (15 to 24 years) unemployment (% of total labour force) – 40.6
Internet users (mn) & Penetration 2019 - 8.7 (87%)
Active social media users (mn) & Penetration 2019 - 5.8 (58%)
Mobile subscriptions in (mn) & Penetration 2019 – 7.97 (79%)
Mobile social media users & Penetration 2019 (mn) - 5.4 (54%)

Jordan
Lebanon

Population (mn) – 6.1
GDP (US$Bn PPP) – 95.67
Contribution of oil to GDP(%) - NA
Youth (15 to 24 years) unemployment (% of total labour force) – 17.9
Internet users (mn) & Penetration 2019 - 5.55 (91%)
Active social media users (mn) & Penetration 2019 - 4 (66%)
Mobile subscriptions in (mn) & Penetration 2019 – 4.65 (76%)
Mobile social media users & Penetration 2019 (mn) - 3.8 (63%)

Lebanon
Palestinian Territories

Population (mn) – 5.2
GDP (US$Bn PPP) – 13.7*
Contribution of oil to GDP(%) - NA
Youth (15 to 24 years) unemployment (% of total labour force) – 49.6*
Internet users (mn) & Penetration 2019 - 3.06 (60%)
Active social media users (mn) & Penetration 2019 - 1.9 (37%)
Mobile subscriptions in (mn) & Penetration 2019 – 4.29 (84%)
Mobile social media users & Penetration 2019 (mn) - 1.9 (37%)

Palestinian Territories
Yemen

Population (mn) – 29.58
GDP (US$Bn PPP) – 88.42
Contribution of oil to GDP(%) - 25
Youth (15 to 24 years) unemployment (% of total labour force) – 26.1
Internet users (mn) & Penetration 2019 - 7.19 (25%)
Active social media users (mn) & Penetration 2019 - 2.3 (7.9%)
Mobile subscriptions in (mn) & Penetration 2019 – 18.4 (63%)
Mobile social media users & Penetration 2019 (mn) - 2.1 (7.2%)

Yemen
Algeria

Population (mn) – 42.68
GDP (US$Bn PPP) – 669.71
Contribution of oil to GDP(%) - 30
Youth (15 to 24 years) unemployment (% of total labour force) – 24.3
Internet users (mn) & Penetration 2019 - 24.5 (58%)
Active social media users (mn) & Penetration 2019 - 23 (54%)
Mobile subscriptions in (mn) & Penetration 2019 – 49.5 (117%)
Mobile social media users & Penetration 2019 (mn) - 21 (50%)

Algeria
Egypt

Population (mn) – 101.12
GDP (US$Bn PPP) – 1,372.62
Contribution of oil to GDP(%) - NA
Youth (15 to 24 years) unemployment (% of total labour force) – 34.3
Internet users (mn) & Penetration 2019 - 49.23 (49%)
Active social media users (mn) & Penetration 2019 - 40 (40%)
Mobile subscriptions in (mn) & Penetration 2019 – 93.5 (93%)
Mobile social media users & Penetration 2019 (mn) - 38 (38%)

Egypt
Libya

Population (mn) – 6.57
GDP (US$Bn PPP) – 85.55
Contribution of oil to GDP(%) - 60
Youth (15 to 24 years) unemployment (% of total labour force) – 42.3
Internet users (mn) & Penetration 2019 - 4.5 (69%)
Active social media users (mn) & Penetration 2019 - 4.5 (69%)
Mobile subscriptions in (mn) & Penetration 2019 – 11.22 (172%)
Mobile social media users & Penetration 2019 (mn) - 4.3 (66%)

Libya
Morocco

Population (mn) – 36.64
GDP (US$Bn PPP) – 334.95
Contribution of oil to GDP(%) - NA
Youth (15 to 24 years) unemployment (% of total labour force) – 17.9
Internet users (mn) & Penetration 2019 - 22.6 (62%)
Active social media users (mn) & Penetration 2019 - 17 (47%)
Mobile subscriptions in (mn) & Penetration 2019 – 43.76 (120%)
Mobile social media users & Penetration 2019 (mn) - 16 (44%)

Morocco
Tunisia

Population (mn) – 11.79
GDP (US$Bn PPP) – 150.97
Contribution of oil to GDP(%) - NA
Youth (15 to 24 years) unemployment (% of total labour force) – 36.3
Internet users (mn) & Penetration 2019 - 7.9 (66%)
Active social media users (mn) & Penetration 2019 - 7.5 (64%)
Mobile subscriptions in (mn) & Penetration 2019 – 17.55 (150%)
Mobile social media users & Penetration 2019 (mn) - 6.9 (59%)

Tunisia

Sources:
• Population: http://worldpopulationreview.com/countries/
• GDP: International Monetary Fund - https://bit.ly/2H5R8UL; Trading Economics; http://www.tradingeconomics.com; GDP of Palestine is for 2017 and issued by the Palestinian Monetary Authority
• Share of oil in GDP: UAE – Minister of Economy; https://bit.ly/2U6RoMX; Bahrain – Bahrain Economic Development Board; Oman – Government Budget 2019 - https://bit.ly/2VobrDB ; https://home.kpmg/om/en/home/insights/2019/01/2019omanbudget.htm l; Saudi Arabia – 2019 Government Budget & KPMG; https://home.kpmg/content/dam/kpmg/sa/pdf/2018/kingdom-of-saudi- arabia-budget-report.pdf; Iraq – World Bank Group Report;
• Youth unemployment: World Bank - https://data.worldbank.org/indicator/sl.uem.1524.zs; Palestinian Central Bureau of Statistics (youth unemployment among those aged 20 to 24) http://www.pcbs.gov.ps/post.aspx?lang=en&ItemID=3135
• Internet users & penetration: http://www.internetworldstats.com; Social media penetration - https://datareportal.com