Methodology
The ASDA'A Burson-Marsteller Arab Youth Survey 2012 was conducted by international polling firm Penn Schoen Berland (PSB) between December 2011-January 2012, and included 2,500 face-to-face interviews with Arab men and women aged 18 to 24.
The aim of this annual survey is to present evidence-based insights into the attitudes of Arab youth, providing public and private-sector organisations with data and analysis to inform their decision-making and policy formation.
The survey is the most comprehensive of its kind, covering 12 MENA countries: the six Gulf Cooperation Council states (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE), Egypt, Jordan, Lebanon, Iraq and, for the first time, Libya and Tunisia.
Participants were interviewed in-depth about subjects ranging from the political to the personal; topics explored include the outcomes and uncertainties of the Arab Spring, economic opportunity, media preferences and attitudes toward traditional values.
Respondents, including exclusively nationals of each of the surveyed countries, were selected to provide an accurate reflection of each nation's geographic and socio-economic make-up. The entire sample was weighted to include 20 per cent of respondents from the AB socio-economic group and 40 per cent from both the CI and C2 groups.
The gender split of the survey is 60:40 male to female. The margin of error of the ASDA'A Burson-Marsteller Arab Youth Survey 2012 is +/-2.19 per cent.
There were 200 respondents for each country represented in the survey, except for the UAE, Saudi and Egypt, with 250 respondents each, and Oman, with 150.
The geographic location of respondents was also taken into account by PSB when developing the fieldwork methodology – with, for example, 50 per cent of Libyan respondents interviewed in Tripoli, 25 per cent in Benghazi and the final 25 per cent in Misrata.
In the same way, UAE respondents were drawn from three of the country's emirates: Abu Dhabi, Dubai and Sharjah; Kuwait's youth from four distinct regions: Kuwait City, Al Hawalli, Al Ahmadi and Al Farwaniya; Lebanese youth from East and West Beirut, and from Tripoli; Tunisian youth from Tunis, Safaqis and Susah; and so on across each country.
When analysed, this geographic spread provides a more accurate national picture than findings based solely on the responses of those living in capital cities.
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