Asda’a Burson-Marsteller Arab Youth Survey 2016
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Top 10 Findings

  • 1

    An overwhelming majority of young Arabs reject Daesh (ISIS) and believe the group will fail to establish an Islamic State.

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  • 2

    Lack of jobs and opportunities is seen as the number one recruitment driver for Daesh.

  • 3

    Many young Arabs believe Sunni-Shia relations are deteriorating and that religion plays too big of a role in the Middle East.

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  • 4

    Saudi Arabia, UAE, and the United States are seen as top allies in the region while Iran’s influence is on the rise.

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  • 5

    Young Arabs are divided on the Iranian nuclear deal and the Syrian conflict.

  • 6

    Five years after fighting for political freedom during the Arab Spring, today most young Arabs prioritise stability over democracy.

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  • 7

    Arab youth want their leaders to do more to improve the personal freedoms and human rights of citizens, particularly women.

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  • 8

    The UAE is viewed as a model country that is economically secure, and is the most favoured nation to live in and set up a business.

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  • 9

    ARAB YOUTH ARE INCREASINGLY CONCERNED ABOUT FALLING OIL PRICES, BUT MOST STILL BELIEVE THEY ARE ENTITLED TO SUBSIDISED ENERGY.

  • 10

    MORE YOUNG ARABS GET THEIR DAILY NEWS ONLINE THAN FROM TV OR PRINT MEDIA.

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