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Third Annual ASDA’A Burson-Marsteller Arab Youth Survey
Top Findings + Top 5 Updated Findings
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About the 2010 Survey |
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ASDA’A Burson-Marsteller’s third annual survey of Middle East youth is the largest study of its kind of the largest demographic in a region where two-thirds of the population is under the age of 30 The Third ASDA’A Burson-Marsteller Arab Youth Survey covers 10 Middle East countries: the six Gulf Cooperation Council states (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE), Egypt, Jordan, Lebanon, and, for the first time, Iraq 2,000 young Arab men and women aged between 18-24 participated in the research, and interviews were conducted face-to-face The fieldwork was conducted between December 2010-January 2011 by our sister firm Penn Schoen Berland (PSB), shortly before the start of uprisings in Tunisia, then Egypt, Libya and other nations in the wider Middle East region The research was as representative of Middle East youth as possible, with the sample reflecting each country’s socio-economic make-up and, where important, the views of Arab expatriates as well as citizens Care was also taken to make the research geographically representative of each participating country, with fieldwork conducted in large population centres as well as capital cities |
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Top 10 Findings of the 2010 ASDA’A Burson-Marsteller Arab Youth Survey |
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An enduring desire for democracy Anxiety grows about rising cost of living Gap between rich & poor of increasing concern Less optimism about economic recovery and future outlook Education gap widens betweens Gulf states and other Arab countries Increasing preference to work in private sector, eagerness to start own business Internet makes more inroads, with social media growing in importance Television the most popular and trusted source of news Traditional values are paramount, while parents grow in influence Increase in positive perception of global powers, growing sense of global citizenship |
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About the Survey Update |
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Following unrest in the Middle East in January 2011, Penn Schoen Berland (PSB) conducted an additional 500 interviews in Egypt, Jordan, Lebanon, Bahrain and Iraq Interviews were conducted among Arab national youth aged 18-24 Fieldwork was conducted between February 26-March 5, 2011, in capital cities All comparative data related to the survey update compares only findings from the five relevant countries (Egypt, Jordan, Lebanon, Bahrain and Iraq) during the December 2010-January 2011 and February-March 2011 periods |
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Top 5 Findings of the ASDA’A Burson-Marsteller Arab Youth Survey Update |
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An enduring desire for democracy
Importance of democracy is greater than ever – but so is desire for stability
Concern about the cost of living, and corruption, continues to escalate
Increased frustration with domestic status quo
Education gap widens betweens Gulf states and other Arab countries
Support of the protests is high, and so is belief in their positive impact
Political views are increasingly liberal and forward-looking |
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Download top findings + top 5 updated findings-English