For three years now, ASDA’A Burson-Marsteller has given a voice to the youth in the Middle East through its annual Arab Youth Survey. This ground-breaking research brings to light our evidence-based communications philosophy, as we set out to find out what the largest demographic of the Middle Eastern region was really thinking.

This third edition of the Annual ASDA’A Burson-Marsteller Arab Youth Survey focuses on the political, financial and social needs of the region’s youth. Its scope has been expanded to capture opinions of 2,000 young people through face-to-face interviews in 10 nations, including, for the first time, Iraq. And, in the wake of the protests that swept the region, we went back into the field for a Survey Update, to gauge how attitudes had changed, particularly in five of the countries originally surveyed.

We invested substantially in the research working with our associate polling company - Penn Schoen Berland (PSB). We did this, firstly, to fill the gap of good quality research on the Arab youth demographic and, secondly, to offer our data and insights not only to our clients, but also to governments, businesses and civil society. That is why we have the entire Survey uploaded for you on this microsite.

We hope our contribution through this Survey will lead to meaningful and effective dialogue with the 200 million young people in the region and further build a stronger and more inclusive Arab society. As a snapshot of the mindset of a generation on the cusp of change, the results make fascinating reading.